Modernizing Communications & Empowering Student Storytellers

To align with DC Career and Technical Education (CTE) goals to expand real-world learning and elevate student voice, Maya Angelou Public Charter School (MAPCS) sought a partner to unify its communications, build a sustainable content system, and develop a social media curriculum that empowered students to become storytellers. Global Solutions DC delivered a stronger digital presence, a more cohesive brand, and higher engagement across the MAPCS community.

Year
2023

Client
Maya Angelou Public Charter School (MAPCS)

The Challenge

Maya Angelou Public Charter School (MAPCS) needed to bridge the gap between institutional messaging and authentic student experiences. The school faced a fragmented brand identity, limited social media structure, and a lack of formal content workflows. Crucially, they were missing a key opportunity to align their communications with DC Career and Technical Education (CTE) goals: empowering students to become the storytellers of their own education.

Our Solution

Global Solutions DC engaged as a strategic partner to build a unified communications ecosystem from the ground up. We didn't just manage the brand; we turned content creation into a learning opportunity.

Our Strategic Framework

  • We established a "Maya Angelou-inspired" brand voice, developed a centralized content calendar, and implemented a tech stack to manage daily engagement and social listening.

  • We developed and launched the MAPCS Student Content Creation Project. This hands-on CTE curriculum trained students in photography, videography, storyboarding, and compliance—giving them real-world digital media skills.

  • We anchored the digital presence with three cornerstone series: Maya Mondays (mission-focused), Student Predictions (career aspirations), and Partner Highlights (worksite tours).

Students transitioned from passive subjects to active creators, gaining tangible media skills while showcasing the Business Academy’s impact.

A divided diagram with blue lines, creating sections in a grid pattern, on a white background.
Young woman in graduation cap and gown holding a diploma and a small plant at graduation ceremony surrounded by other graduates.
Colorful mural on a school building depicting a smiling woman with dark skin and short hair, wearing a white shirt, surrounded by vibrant geometric and pattern designs, including a circular pattern in bright colors, with a tree and the school name 'HIGH SCHOOL' on the brick wall.
A woman with curly hair and glasses wearing a graduation cap, smiling at the camera in a black and white photo.
A MAPCS young woman wearing a dark blazer with a red scarf and white shirt, smiling at the camera, standing indoors in front of a mirror from a worksite visit, designed by Global Solutions DC.
Three young students standing together in a hallway, wearing red aprons and casual clothing, with one person in a black chef's hat and glasses. They appear to be in a kitchen or studio setting. After participating in a workforce development program.
A woman with glasses, curly black hair, and a bright smile, wearing a red top and a pearl necklace, against a dark gray background.
Young woman smiling, wearing braces and a school uniform shirt, standing in front of a bush with pink flowers.
A group of people on a film set outdoors, including a man operating a camera and a man holding a water bottle, with others in the background.

Our Impact

70% of students in the 2023 Business Academy cohort actively participated in the program.

We achieved a 50% growth in MAPCS Instagram followers.

Student-led video content achieved 200% higher engagement than previous template-based posts.

Over 83% of MAPCS Business Academy 2023 cohort followed the MAPCS instagram account.

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